About Us

Reverse IndusTree was created to reverse the negative environmental impacts caused by the industrial revolution.

We also believe that trees have a very important role to play in reversing climate change.

Half of the world’s forests have been destroyed.

We are pulling up huge amounts of CO2 from deep underground and adding it to the atmosphere.

Trees sequester carbon from the atmosphere which is why we need to protect existing forests as well as plant new ones.

We offer a wide range of plastic-free products that reduces our reliance on conventional fossil fuel based plastics.

Every order placed in the plastic free store will plant one tree.

A tree will also be planted for every new email subscriber, website member and product TreeView.

Join the Plastic Reversolution with us today!


My name is Joel Courtidis, I am the founder and sole operator of Reverse IndusTree. Climate action is my passion! The more I learn of the impacts that my every day actions have on the planet the more I learn to adapt and change my ways to live a more sustainable lifestyle.


What inspired me to start up Reverse IndusTree was how difficult it was for me to find plastic-free products at an affordable price. With Reverse IndusTree, I not only encourage consumers to change, but also the businesses, companies, manufacturers and government too!

I see it important to make these changes on all levels.

While we all might feel a little helpless at times it is important to know that your every day actions and small changes DO make a collective difference. If we can all make a number of small changes in our lives, together we can have a HUGE impact! 

Together now... Let us create a more sustainable future!

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Reduce Reuse Repurpose Recycle

We are all about finding alternative solutions to a better, more sustainable future. By purchasing and using our sustainable products you are 'Reducing' the demand for single use plastics, so too by 'Reusing' the same product over and over. Once the product has reached its end of life it can be 'Repurposed' and given a second life, finally it can then be 'Recycled' or composted depending on the products material. This is how you can do your part in caring for our planet and reducing pollution.

Product Quality

Before a product enters our store it is always quality tested by us first to ensure that we are 100% happy with it's performance and we are confident that you will be too. 

We are aware that we all have different preferences that is why we stock 3 different mediums of plastic-free toothpaste for example: as paste, a powder and a chewable tablet. Personally I enjoy all 3 in their own way!

We will also be looking at expanding other products of our range in a similar way, while putting out only the best quality plastic-free products that we can find on the market.

We always prefer putting Australian products in our store, for a number of reasons including: reducing a products carbon emissions from transport, supporting the local economy and Australian manufacturing, etc.

If there is a product that you are looking for which we don't currently stock send us a message or an email!

Mission Statement

Our mission is to educate consumers/individuals on sustainable practices and sustainable products through our Eco-Blog and social media platforms, so that we can all make informed decisions as to how a particular practice is sustainable and whether the products we buy are actually good for the environment like they say.

We also offer our own carefully selected collection of plastic-free products and we have decided to exclusively deal with Australian suppliers and wholesalers to reduce any unnecessary carbon emissions produced by long distance international shipping, by making this decision we also hope that we can have an impact on increasing Australia's ability to produce/manufacture more sustainable/eco-friendly products. Our mission is also to reinvest profits into future projects to further reduce our carbon footprint.

We aim to seek and obtain products used in every day life that are manufactured with alternative materials to plastics but also in a way that is much less harmful to our planet.


Why is our website black? 🤔

You might be wondering why majority of our website is black... Have you ever used www.blackle.com?

It is basically google but with a black theme aimed to reduce how many watt hours your device uses while searching the web. Our website uses the same idea! :) So while reading this you managed to save a small amount of energy compared to if you were looking at a white background, it can also be easier on your eyes.

The Sustainability Venn Diagram