Plastic Free July

All Month!

We can learn from nature that ‘waste’ is not something to be discarded, rather it should be seen as a valuable resource to be recycled. We have created an artificial linear system from a finite and circular world, therefore to become realigned with nature we must become more circular minded, creating circular household systems and ultimately a circular economy.

Hello fellow earthlings

My name is Joel Courtidis and I am a dedicated climate activist and nature photographer from Melbourne, Australia. I first became aware of the full extent and severity of the plastic pollution crisis a couple of years ago now. And so I began taking measures in my own life to Reduce, Reuse, Repurpose and Recycle… by becoming more aware of this crisis I learned just how difficult it has become to live a plastic-free, zero-waste lifestyle. This however, is what inspired my commitment to inform others, to help people come to a similar realisation like I have, but also to assist them in their transition by offering plastic-free, alternative solutions.

At the beginning of 2020 Reverse IndusTree was born, with the goal of helping people to recognise the extent of the plastic-pollution crisis and to make it easier for them to reduce plastic in their lives… because let’s face it, we all need to go on a plastic-free diet…

To me, it just seems crazy that we dig up these ancient fossil fuels (oil and gas) that have been trapped deep underground for millions of years to create a material that is designed to last for hundreds if not thousands of years… and then in most cases we use this durable material to create something that will only serve a single purpose before being thrown away. It then often ends up polluting our landscapes, waterways and oceans as it slowly breaks down into smaller, more problematic micro-plastics.

I am sure many of have heard that it is estimated that there will be more plastic than fish in the ocean by 2050.  But did you know that the average person eats at least 50,000 particles of micro-plastic a year and breathes in a similar quantity, according to the first study which estimates human ingestion of plastic pollution.

The true number is likely to be many times higher, as only a small number of foods and drinks have been analysed for plastic contamination. The scientists reported that drinking a lot of bottled water drastically increased the particles consumed. Even more concerning, micro-plastics become a magnet for other dioxin pollutants, becoming a little toxic pill which is consumed by sea creatures and also by us.

The Plastic Soup Foundation created the Plastic Health Coalition campaign to help us understand the negative health impacts that micro-plastics have in the human body and what we can do about it.

I have also created the Plastic Crisis Solutions page which provides links to a number of organisations who are offering us the much needed solutions to this existential plastic pollution crisis that we all face together.

The more of us who begin using plastic-free products the cheaper and more common they will become.

By recommending or gifting them to friends and family, less plastic will be manufactured and less plastic will pollute our landfills, oceans and our human bodies.

By implementing and supporting the solutions the problems will diminish naturally.

Now one thing I would like to address...

There are many companies who are now 'greenwashing' consumers.

What is Greenwashing?

'Greenwashing is the process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound. Greenwashing is considered an unsubstantiated claim to deceive consumers into believing that a company's products are environmentally friendly when really they are only after profit.

For example, companies involved in greenwashing behaviour might make claims that their products are from recycled materials or have energy-saving benefits. Although some of the environmental claims might be partly true, companies engaged in greenwashing typically exaggerate their claims or the benefits in an attempt to mislead consumers.'  https://www.investopedia.com/terms/g/greenwashing.asp

A couple of examples of 'Greenwashing' I have pointed out in other articles are 'Biodegradable Plastics' and 'Bamboo Coffee Cups' these products can be quite deceiving, while portraying that they are environmentally friendly they are actually quite the opposite. When purchasing an environmentally friendly product it is well worth doing a bit of research first, because while your intentions are good, that may not be the case with the product brand and or manufacturing process.

I do hope this article has given you some insight.

If you are ever unsure of a particular products impacts on the environment, send us an email and we will carry out our own research and get back to you with the information.

Also don't forget to check out our range of plastic-free products in the Plastic-Free Store.

As a special thank you just for reading this article for the month of July we would like to offer you a 10% discount on our products store wide by using the discount code: PLASTIC-FREE JULY

Portrait Bubble.png
Screen Shot 2021-05-12 at 7.37.31 pm.png