Sustainable Development

Updated: Aug 5, 2020

Sustainable Development is a delicate balance of Economic Development, Environmental Responsibility & Social Progress aimed to create a Viable World, a Liveable World and a Fair World. In order to achieve this, we believe that everyone has a part to play.

See this represented in the Sustainability Venn Diagram below.

Around the world we are seeing dramatic changes in the wake of climate change.

There are many people changing their lifestyles, diets, the products they buy, etc. In return businesses and companies are beginning to change their ways to suit the consumer demand. This is great news! However it needs to happen faster.

The topic of sustainability on earth may be a much broader topic than you think, it is a lot more than just reducing carbon emissions and planting more trees... Although these are very important issues which we need to address, that does not mean that they are any more important than the other sustainability issues we face such as: water, food, waste, pollution, farming, biodiversity, building, deforestation, soil degradation, procurement, etc.

A big problem we face on this topic is denial. There are many people who dismiss climate change despite all of the supporting and seemingly obvious evidence. There are some people who pass off climate change as a joke because they feel too small or powerless to do anything or maybe they are just too selfish to change their ways.

There are also people who are the extreme opposite who drastically change their lifestyle and diets and only buy ethical/sustainable products. There is definitely nothing wrong with that but what we need is more people in the middle who are slowly making the change to a more sustainable lifestyle. For example not basing every meal around meat, maybe cutting down to only 3 or 4 meat based meals a week and also choosing the more sustainable meats such as chicken and pork from more sustainable sources. You could also start to become more aware of the products you buy and their impact on the environment and start changing certain products you buy to the sustainable/eco-friendly equivalents. Yes this leads to a slightly more expensive lifestyle however if everyone starts making these changes it will become the new 'norm' and will therefore become much more affordable for everyone.

When you begin to make these changes, it is also very important to talk to your friends and family about the changes you are making and why. The best way to increase the middle ground of more people starting to live a more sustainable lifestyle is to talk about it!

Let it be the new 'small talk' for example; If someone complimented your sustainable fashion you could quite easily explain to them what it is made from and why it much better for the earth then also explain the negative impacts that the unsustainable product equivalent has on our planet. I believe this is a much more effective/efficient way of 'converting' people to live a much more sustainable lifestyle as apposed to ag